You wonder how they do it.. women who make a living out of living the dream. KiteSista wrote about Girls in Business, and met Sensi Graves: professional kite surfster and owner and designster of Sensi Graves Biknis. Although 3 years old, read Sensis thoughts on her business at the time it just started, knowing that this brand is taking over both US and Europe by now!
“In the following interview we meet Sensi Graves, young woman of 24 passionate about wakeboard, kite and also surf and snowboard. Sensi is the designer of the brand Sensi Bikinis, based in Hawaii on the island of Maui. She has already set our hearts fluttering with her products presented in our article ‘Choosing the right bikini‘ … So now it is time to discover who is the beautiful business girl behind the brand”:
KSm: Hi sensi, tell us a bit about the history of your business:
Sensi: Swimwear has always been a passion of mine. The pieces are just so fun and flirty and I’ve certainly spent a lot of time in them.
I wanted to start SENSI when I discovered a niche in the market. I had trouble finding sport-specific swimwear that stayed on but was also chic, stylish and fun. I couldn’t find what I was looking for and I knew that other women felt the same way. I decided to take advantage of the opportunity and started designing asap. For awhile, all I did was research, sketches and reading as much as possible about the industry and business.
KSm: What direction do you see your business heading and what goals do you have for the future.
Sensi: I see my business expanding and evolving, becoming a nationally sold and recognized brand. Under SENSI, we also promote women in watersports and hope to encourage more girls to shed their fears and inhibitions and get out there. Goals for the future including spreading bikini love to as many water-loving chicas as possible!
KSm: Do you have to make compromises between your job and your passions and as a result do you find that you have less time for your personal interests?
Sensi: Life is certainly about compromises, but I wouldn’t be making compromises if I wasn’t passionate about what I ‘m doing. I want to see this dream succeed as much as my others and therefore it is a personal interest of mine. However, yes, I do have to be very disciplined and oftentimes have to sacrifice an afternoon of play for one of work. You get out of it what you put in!
KSm: What advice do you have for other girls who are thinking about starting their own business?
Sensi: Dive right in! You learn the most by doing and the only thing stopping you is yourself. When I first started designing, I knew almost nothing about the business or the inner workings of the fashion world, but that didn’t stop me from pushing my vision through to reality. Ask questions and talk to as many people in the field as possible.
I find most individuals want to see you succeed and are very willing to help. For those that aren’t, don’t take it personally, move on and find more positive people to align yourself with.
KSm: Some personal words of wisdom to your fellow sistas?
Sensi: Say yes! Try new things, meet new people, do the unexpected and put yourself outside of your comfort zone. You learn the most this way and discover many new things about yourself!